Isuzu Heads to the Scottish Border

Famed for the ancient castle ruin of Rhymer's Tower dating back to the early 1200s, the Scottish town of Earlston is adding another local feature renowned for its longevity, in the form of the Isuzu Rodeo pick-up range.

The UK's fastest growing pick-up brand has joined forces with one of Borders leading car dealerships, Rutherford. The family-run business has served the agricultural community on the Scottish borders for nearly 100 years and features both a vehicle and agricultural showroom, and an aftersales facility.

Dealer Principal, John Wilson, said: "The extensive Isuzu Rodeo range suits our local demographic down to the ground. A big proportion of our loyal customer base is made up of farmers and people who work in the agricultural industry, who are already very familiar with Isuzu's load-lugging and go-anywhere capabilities. That means we're hitting the ground running and can be very positive about our future with the world-renowned Japanese pick-up brand."

Commenting on this latest appointment, Marketing Director of Isuzu UK, Kenyon Neads, added: "With almost a century of experience in the motor industry and an outstanding reputation locally, Rutherford is a welcome addition the Isuzu family. The Rodeo's 3,000kg towing capacity, and its competence both on and off the beaten track, represent fantastic value for money."

Prices start at £12,149 CVOTR for the entry-level 136bhp 2.5 Rodeo Single Cab 4X2, and rise to £21,999 CVOTR for the top-of-the-range 163bhp 3.0 Denver Max LE Auto. Insurance groupings start at 10A for base models and peak at a still-affordable 13A.

Positioned in Earlston, Berwickshire, Rutherford Isuzu is open from 09:00 to 18:00 Monday to Friday, 09:00 to 16:00 on Saturdays and 12:00 to 16:00 Sundays. For more information about the Isuzu models available, please visit www.rutherfordisuzu.co.uk or contact the team on 01896 848410.