ISUZU ‘GET RUGGED’ WITH NEW APP FOR HOME NATIONS RUGBY FANS

Professional Pickup manufacturer Isuzu and RightNow Digital launch the new free Isuzu Rugby app alongside the NatWest 6 Nations, providing the ultimate one-stop-shop app for home nations rugby supporters.

The new Isuzu Rugby app, available for free on iOS and Android, provides rugby fans with the perfect go-to source for in-depth, 24/7 real-time news and views around all aspects of the international game.

The app follows the Isuzu and the Welsh Rugby Union four-year shirt partnership deal, which sees Warren Gatland’s Wales side proudly sporting Isuzu’s logo on their jersey until late 2021.

Offering social media updates from the players, coaches, former stars and legends, the app also offers Isuzu’s own rugby content and additional real-time rugby feeds from social media channels. Exclusive content will also be created with the Isuzu Welsh Rugby ambassadors including Alun Wyn Jones, Dan Lydiate and Jon Davies.

The Isuzu rugby app allows fans to enter competitions, book test drives and become a central part of the "Get Rugged" campaign during the NatWest 6 Nations. This ‘one-stop-shop’ for news, social media, ticketing, merchandise and other services, means fans will never be too far from the action.

George Wallis, Isuzu UK Marketing Manager, said: "The Isuzu Rugby app created by RightNow Digital will provide us with an innovative way to communicate with rugby fans throughout the 2018 NatWest 6 Nations. We wanted to create a one stop app for any keen rugby followers who currently have to search a plethora of sites to keep up to date with the game."

Simon Ryley, founder of RightNow Digital, said: "Our apps offer sponsors a cost-effective and innovative digital solution to activate their sponsorship, deliver on their marketing objectives and provide real utility to fans. Unlike expensive bespoke apps with long lead times that deliver poor value for money, our platform allows compelling solutions to be created in days that will deliver value for years”.

To keep up with the latest news about Isuzu and the WRU, please follow @IsuzuRugby on Twitter or to download the app click one of the below links:

iOS

Android

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