Isuzu and Sky Sports


Isuzu scores with Sky Sports to drive brand awareness.

Isuzu and Sky Sports have teamed up to create a new branded content series - the Isuzu D-Max Driving Derby. Hosted by Adam Smith and Joe Thomlinson from Football Daily, the 6 part series features fans from rival teams from both the English football league and the Scottish Premiership league. Going head to head in various driving competitions with the award winning Isuzu D-Max pick-up taking centre stage as the ‘Man of the Match’ throughout.

Challenges such as Storm in a Teacup, Deep Dribble and All Terrain Trivia, all showcase the Isuzu D-Max capabilities as well as settling the long standing club rivalries. The campaign integrates broadcast, digital and social content from Sky Sports’ Soccer AM and Diagonal View’s Football Daily. Reaching millions of viewers across the Sky Media channels, available through the red button and On Demand via the TV Guide, Sky Sports section.

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