23rd May 2013

ISUZU D-MAX CROWNED ‘BEST PICK-UP’
AT ANNUAL FLEET AWARDS

The Isuzu D-Max has claimed its third accolade in as many months after being awarded ‘Best Pick-Up’ at the prestigious Van Fleet World Honours ceremony, held today (21 May) at the Royal Automobile Club in London’s Pall Mall.

John Kendall, Van Fleet World Editor, said:  “With the D-Max pick-up range Isuzu has moved from a manufacturer of robust, workhorse trucks, to a full-line pick-up supplier with a wide spread of models and specifications.  As one of the few manufacturers to offer a complete pick-up range, including single, extended and double cabs, as well as 4x2 and 4x4 drivelines, Isuzu continues to appeal to its core working utility customer base.”  

The Van Fleet World Honours are presented annually to those motor manufacturers, service companies and individuals who have, in the opinion of the judges, achieved the highest possible level of excellence in their sector.  The Awards are open to all motor manufacturers and the judging process combines the expert opinion of the Fleet World editorial team with the values provided by a number of leading leasing companies and fleet data providers.

Kendall continues, “With the introduction of high specification double-cab models, the company now appeals equally to dual-use and leisure users.  Isuzu has also taken an innovative approach to distribution, marketing its utility models through an unusual spread of dealers, including agricultural machinery outlets and competitive 4x4 dealers.  Good to drive, with strong performance and frugal economy, the D-Max range is a big step in the right direction for Isuzu.”

Collecting the trophy on behalf of the brand at today’s awards’ luncheon, Isuzu UK’s General Manager, William Brown, commented: “This latest award highlights the momentum we have made in the fleet sector, complementing the record retail sales volume we have secured so far in 2013.  The expansion of our business-focused sales activities is already paying dividends with a number of fleet deals secured and others in the pipeline.  We’re proud to win this award as it demonstrates the breadth of the pick-up’s appeal to businesses operating across any number of disciplines.”

In April 2013, Isuzu appointed Gary Scott to the newly-created role of National Fleet Manager who is responsible for implementing the company’s fleet business plan.  

The Isuzu D-Max is one of the most cost-effective pick-ups on the market today, with ultra-low insurance groups (8A to 10A), class-leading residual values and fuel economy, industry-leading fleet packages (available from £185 per month), all backed-up by the company’s pioneering five-year / 125,000-mile warranty.

The pick-up has already proved to the hugely popular with UK buyers, after the Japanese-marque announced record sales in the UK during the first quarter of 2013.  Isuzu further extended the appeal of the Isuzu D-Max pick-up with a new range of utility- and style-enhancing accessories at the 2013 Commercial Vehicle Show in April.

The Isuzu D-Max range includes single, extended (with rear-hinged side access panels) and double cab body configurations.  Double cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah.  Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 (CVOTR) for the top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic. 

12th April 2013

ISUZU D-MAX NAMED ‘EDITOR’S CHOICE’ AT ANNUAL AWARDS

The highly-acclaimed Isuzu D-Max has been selected ‘Editor’s Choice’ in the hotly-contested Trade Van Driver magazine’s annual awards.  It is the second accolade won by the pick-up in the last month, hot on the heels of the VansA2Z Pick-up of the Year award scooped by the D-Max in mid-March.

Matthew Eisenegger, editor of Trade Van Driver magazine, said: “The new D-Max is one of those vehicles that manages to look both stylish and tough at the same time.  We tested the D-Max on- and off-road, and our first drive, along twisty country lanes and some fast Aroads, was in the Eiger.  The interior didn’t disappoint – the seats are huge and comfortable.  At a specially designed off-road course, the D-Max showed its macho side.  I’m not a mudplugging expert but with a trainer beside me I managed to get through one of the toughest off-road courses I’ve ever experienced.”

Isuzu UK General Manager, William Brown, collected the trophy on behalf of the brand at the 2013 Commercial Vehicle Show, held at the NEC, Birmingham, exactly one year after the new pick-up was premiered to a UK audience.

“The Isuzu D-Max made its debut at last year’s Commercial Vehicle Show, so it is fitting that we crown the hard work of the last 12 months by adding this sought-after award to our trophy cabinet,” said Brown.  “With its powerful, yet highly-efficient 2.5-litre twin-turbo diesel engine, sensible purchase prices, exceptional car-like refinement and a joint industry-leading five-year / 125,000-mile warranty, we’re certain the D-Max will continue to appeal to professional and recreational users alike”.

Trade Van Driver, published six times a year, is the only publication dedicated to offering 'transport solutions for the trade professional’.  The 11 Trade Van Driver awards, conceived to recognise manufacturers that offer the very best products and services to trade van buyers, are judged by an expert panel made up of journalists and of readers who rely on light commercial vehicles for their businesses.  Trade Van Driver editor Matthew Eisenegger nominates his favourite vehicle of the year for the ‘Editor’s Choice’ award.

The Isuzu D-Max ranked number two in the UK pick-up sales chart following its launch in June 2012*, and recorded Isuzu’s best-ever month of sales in March 2013, with 814 registrations.

The Isuzu D-Max range includes single, extended (with rear-hinged side access panels) and double cab body configurations.  Double cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah.  Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 (CVOTR) for the top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic. 

5th April 2013

ISUZU REPORTS BEST EVER MARCH IN UK

Isuzu UK posted record single-month sales in March 2013, with deliveries of the award-winning D-Max pick-up in the UK totalling 824, fuelled by the introduction of the new ’13 plate.

With the D-Max range now at full strength in single, double and extended cab configurations, Isuzu has sold 1173 vehicles in the first quarter of 2013.

The latest figures confirm Isuzu as the fastest growing pick-up Brand in the UK - in a sector which is itself showing strong growth – as well as market leader in retail sales. All variants of the D-Max are proving equally popular including the recently introduced auto option on Eiger, Yukon and Utah models.

Isuzu has also marked the start of 2013 with the introduction of a new range of accessories, and special Work Pack offer on its Eiger model.

William Brown, General Manager at Isuzu UK commented: “The Isuzu D-Max is now appealing to a wider range of buyers, building on the initial success of the vehicle after its mid-year launch in 2012. The figures are all the more impressive when you consider that a large proportion of these sales are to retail buyers. With a renewed focus on the fleet sector as we enter Q2, we are confident that Isuzu will continue to build a strong presence in the pick-up sector throughout the year.”

22nd March 2013

Isuzu plans to accessorise at the 2013 CV Show – stand 5F60

Twelve months after the all-new Isuzu D-Max pick-up was revealed at the 2012 Commercial Vehicle Show, the Japanese brand will unveil a range of new accessories at this year’s show, all designed to help even the most demanding business or recreational owner personalise their vehicle.

Isuzu has one of the most comprehensive ranges of pick-ups in the UK and will showcase the full choice of D-Max variants, including single, extended and double-cab models and in a range of trim levels.

Among the new accessories is a stainless-steel rear ‘style bar’ that runs along the front edge of the load bay, enhancing the aesthetic appeal of the pick-up as well as offering a number of additional tethering points.  New 10spoke 16-, 17- and 18-inch alloy wheels are also available for D-Max for the first time.

Protecting valuables in the load bay is made easier thanks to a new vinyl cover and a super-tough aluminium Armadillo roller cover.  A purposed-designed roof bar rack boosts the pick-up’s load-lugging versatility.

For extra convenience, customers can order a rear bumper-mounted reversing camera with the video feed displayed on an LCD touch screen integrated into the centre console.

Alongside three accessorised models on the Isuzu stand, a D-Max Eiger will showcase the recently-introduced money-saving ‘Work Plus’ pack, which includes a tow bar, a load bay liner, front and rear rubber mats, waterproof front seat covers and premium BF Goodrich All-Terrain tyres.

18th March 2013

ISUZU D-MAX SCOOPS PICK-UP OF THE YEAR AWARD

The widely-acclaimed Isuzu D-Max has collected yet another accolade – the prestigious 2013 VansA2Z Pick-Up of the Year Award, announced in London on Thursday.

Launched last June, the D-Max has quickly established itself as a worthy successor to the highly popular Rodeo and has become a big sales hit, elevating the Japanese brand to second place in the UK pick-up sales rankings*.

Neil McIntee, editor of VansA2Z.com, said of the D-Max: “There’s a seemingly endless supply of torque from the 2.5 litre commonrail diesel engine, a full choice of body styles and trim levels, it’s an accomplished mud-plugger, it can match load capabilities with the best, and its external dimensions make it feel nimble to drive. The icing on the cake is the generous five year/125,000-mile warranty.”

The judges’ full citation is at: http://vansa2z.com/Vans-of-the-Year-Awards-2013-Pick-Up 

William Brown, Isuzu UK General Manager, commented: “This is a terrific accomplishment for Isuzu in a very competitive market, and demonstrates just how well the D-Max balances its tough and rugged capabilities with exceptional every day refinement. We’ve worked hard in the UK to ensure the vehicle’s strong attributes are matched by its pioneering warranty, impressive standard specifications, low contract hire rates and high residual values. It’s very gratifying to see those efforts recognised with this award.”

The Isuzu D-Max range includes single, extended (with rear-hinged side access panels) and double cab body configurations. Double cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah. Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 (CVOTR) for the top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic.

The Isuzu D-Max is fitted with a completely re-engineered, 2.5-litre twin-turbo diesel engine and is available with a six-speed manual or five-speed automatic transmission. The pick-up is also covered by an industry leading five-year / 125,000-mile warranty.

Isuzu UK continues to present customers with additional great value offers, and recently introduced ‘Work’ and ‘Work Plus’ accessory packs, each saving buyers hundreds of pounds on the cost of the individual constituent parts.

22nd January 2013

CHAMPION WELSH FARMER PICKS UP ISUZU D-MAX

Dilwyn Owen, the winner of the fourth season of S4C’s hugely popular farming reality show, Fferm Ffactor, has picked up his brand-new Isuzu D-Max from Porthmadog-based dealer, R.J Williams Limited.

Owen, a 34 year-old farmer from Anglesey won the grand prize of an Isuzu D-Max Yukon pick-up, finished in Cosmic Black, worth £22,399 (CVOTR).  Owen’s new model features a high-level of standard features, including a leather steering wheel with cruise control, keyless entry and air conditioning, 17-inch alloy wheels, side steps, chrome grille and rear bumper, as well as high-visibility projector headlamps and LED rear light clusters.

Following the series’ launch at this year’s Royal Welsh Agricultural Show, Fferm Ffactor pitched 10 contestants against one another in a series of challenges, putting their practical skills and farming expertise to the test.  An Isuzu D-Max Yukon featured throughout the series, with competitors having to surrender their key to the pick-up if they were eliminated.  Owen was crowned the winner following a closely-fought finale held in Hendre Hall, near Bangor, Gwynedd, in December 2012.

“I'm still pinching myself!  Things like this don't happen to me,” commented winner and now proud owner of an Isuzu D-Max, Dilwyn Owen.  "It was a relief in a way to get it over with because we had been competing for so long.  I don't think anyone can appreciate how much we've pushed ourselves in each task.  It's the first time the award has come to Anglesey but it won't be the last time I'm sure, because there are plenty of good farmers here," concluded Owen.

William Brown, Isuzu UK General Manager, commented: “Isuzu is proud to continue to play its part in the prestigious Fferm Ffactor competition.  Farming is a critically important industry across Wales, and there is no better pick-up for rugged Welsh farmland terrain than the Isuzu D-Max.  With its wide-ranging abilities – including class-leading fuel economy, 3,000 kg towing capacity and pioneering five-year / 125,000-mile warranty – it will be the perfect workhorse for Dilwyn and his family around the farm.”

The new Isuzu D-Max range includes single, extended (with rear-hinged side access panels) and double cab body configurations.  Double cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah.  Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 (CVOTR) for the top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic.  

The Isuzu D-Max is fitted with a completely re-engineered, 2.5-litre twin-turbo diesel engine and is available with a six-speed manual or five-speed automatic transmission. The pick-up is also covered by a pioneering five-year / 125,000-mile warranty.

The Isuzu dealership, R.J Williams Limited, can be found on the High Street, Talsarnau, Gwyedd (LL47 6UB), contacted on 08446 623889, and is open from 08:00 to 17:30, Monday to Friday, 08:00 – 14:00 on Saturdays and 10:00 to 12:00 on a Sunday.

20th November 2012

ISUZU MOTORSPORT REVS-UP DAKAR-READY D-MAX

Isuzu has built the most spectacular and powerful D-Max pick-up ever to take on the Dakar Rally, one of the most gruelling races on earth, in January 2013.

Based on the robust underpinnings of a production Isuzu D-Max 4x4 double-cab, the Dakar-ready pick-up has been enhanced to increase performance and to withstand the rigours of over 5,000 miles of arduous terrain, between Lima, Peru and the finish in Santiago, Chile.

The vehicle is powered by an Isuzu-developed 3.0-litre (2,994cc) 16-valve common-rail turbo diesel engine, producing maximum power output of 242 horsepower and 589 Nm of torque.  The powerplant, based on a standard Isuzu engine, is mated to a four-wheel drive system and a sequential five-speed Hollinger gearbox and Xtreme rally clutch.

To protect the vehicle and its occupants against rock impacts and potential accidents, the chassis features custom-built, full-length eight millimetre aluminium skid plates, while the steel cab body is fitted with an integrated roll-cage and carbon-fibre panels that shield the pick-up’s key components.

Isuzu has added DBA Kangaroo Paw ventilated disc brakes with cross-drilled discs and Harrop aluminium racing callipers to give the racer incredible stopping power.  The Isuzu D-Max Dakar rides on 16 x 7-inch ROH Trojan alloy wheels, shod with Toyo Open Country M/T-R tyres, for maximum ground clearance when traversing crests, dips and everything in between.

The result of these upgrades is an even tougher pick-up than the road-going model, with exhilarating performance to match.  Zero-to-62 mph is taken care of in just seven seconds (on dirt) and top speed has been recorded as high as 190 kph.

The experienced Isuzu Motorsports International Off-Road Race Team has carried out all preparation of the vehicle, which will be piloted by Australian pair Bruce Garland (driver) and Harry Suzuki (co-driver). The Isuzu Motorsports International Off-Road Race Team, based in Australia, enjoyed success at the 2009 Dakar event with a previous-generation D-Max, finishing as the first diesel-powered pick-up in the field.

Harry Suzuki, co-driver and director of Isuzu Motorsports, commented: “The Isuzu D-Max is the perfect Dakar machine.  It has the ideal blend of rugged ability and performance, and race prepared by our specialist team, the Isuzu D-Max Dakar will deliver where it counts.”

Suzuki continues: “While our Isuzu D-Max Dakar pick-up is purpose-built and race-prepared to withstand the punishment of the toughest motorsport event on the calendar, more than half of the vehicle is built using standard Isuzu production parts and is completely recognisable as a series Isuzu D-Max.  This fact reinforces that Isuzu is the manufacturer of tough vehicles able to take on any terrain.”

The thirty-fifth-edition of the Dakar rally, and the fifth in South America, starts on 5 January 2013, finishing fifteen days later.  The Isuzu D-Max Dakar will participate in the ‘Car class – T2 (Cross Country Series Production vehicles)’.

15th November 2012

D-Max wins silver at International Pick-Up Awards

The all new Isuzu D-Max has won second place at the International Pick-Up Awards 2013 for best new pick-up, beating the Volkswagen Amarok, Fiat Strada, Great Wall Steed and SsangYong Korando Sports to make it to the top two.

Hosted by Fleet Transport Magazine in Dublin, the gruelling contest saw motoring journalists from across Europe test the vehicles on all terrains, incuding the famous Millbrook hill route. The Isuzu D-Max proved to provide the best driveline as well as being named 'balanced, consistent and robust' in its build quality and off-road capability.

Another great result for the Isuzu D-Max. For more informtation on vehicle features, view the range.

18th September 2012

BRUCE GARLAND SHOOTS FOR SIXTH SAFARI CROWN

Five Safari wins aren’t enough for Bruce Garland. His mission this month is to make the Isuzu D-MAX the first diesel to win the Australasian Safari.

The 27th running of the Safari begins with a ceremonial start in the West Australian capital of Perth on Friday, September 21 before competitors trek 425km north to the mid-west coastal city of Geraldton for the start of 3000km of competition. The Safari ends in Geraldton on Saturday, September 29.

The Sydney-based offroad racing star will make his 16th start at the Safari after an enforced lay-off of more than a year, the result of fracturing a vertebra during the 2011 Dakar Rally, and then having a heart attack and five bypasses.

He and long-term co-driver Harry Suzuki are tackling the 2012 Safari in preparation for the 2013 Dakar, which will run through Chile, Argentina and Peru next January.

The pair’s best result in the Safari of recent years was third outright in 2010 – and first diesel – in their 2011 Dakar-spec D-MAX. More than half that car was built using original Isuzu production parts and was instantly recognisable as a production Isuzu D-MAX.

Now they have a new ute – lighter, stronger, faster and better handling than its predecessor but still based around the D-MAX’s steel cab, chassis frame and 3.0-litre turbo-diesel engine. Built by Garland and his team with the benefit of three years’ experience competing in the legendary Dakar Rally, it is much closer to standard than many other off-road racing vehicles.

“Each time we build a new D-MAX, they get better and better. This one is light years ahead of the one that finished 11th outright during the 2009 Dakar,” says Garland, who heads out of Sydney en route to WA this weekend (September 15).

“We used to have planes with propellers; now we have a jet! But it’s not just about making it faster – it’s still got to be strong, and this ute is better in all these areas than the previous utes. I’m really happy with it.”

The 3.0-litre turbo diesel engine in Garland’s ‘home-built’ D-MAX produces approximately 181kW of peak power and 589Nm of maximum torque, compared to 130kW and 380Nm respectively, for the standard Isuzu D-MAX engine.

However, the Safari race engine will not be used in the Dakar Rally. Under the latest rules for the diesel pick-up class, the competition engine must be closer in spec to the standard engine.

Garland and the crew will do some last-minute testing on their way across to the west, including a high-speed shakedown on private property and getting bogged in sand so they can practise their recovery skills – always vital for both Safari and Dakar.

“We’ve really drawn on all our existing Dakar experience to build this ute and it’s a ripper. We love doing the Safari and we’ve had a lot of success there, so Harry and I are really looking forward to taking the new D-MAX into battle and hopefully coming away with another win. That will be a great result in itself and a fantastic lead-in to our Dakar campaign.”

** For more information on the team, please check the website (http://www.isuzumotorsports.com) or follow them on facebook ( http://facebook.com/IsuzuMotorsports) or twitter (twitter.com/ISUZUmotorsport).

30th August 2012

ISUZU D-MAX AWARDED FOUR-STAR SAFETY RATING

The all-new Isuzu D-Max has been awarded a four-star safety rating by independent vehicle assessment organisation, Euro NCAP.  The results of the recently-introduced, tougher test process mark the new pick-up from Isuzu as one of the safest vehicles in its segment.

The Isuzu D-Max received a strong 83% in the ‘adult occupant’ category, scoring maximum points for the protection it provides in the side-barrier test, thanks to its new, stronger, longer and wider chassis (compared to its predecessor).  Euro NCAP also praised the front and rear head restraints for providing good protection against whiplash injuries in a rear-end collision.

The Electronic Stability Programme, and front seatbelt reminder system – both standard across the range – contributed to the pick-up’s joint-class-leading score of 71% in the ‘safety assist’ category.  In the ‘child occupant’ category, the new pick-up scored 67%.

William Brown, General Manager at Isuzu UK commented: “These positive results demonstrate the quality of the new Isuzu D-Max, and especially so given that it has been subjected to the new, tougher Euro NCAP testing criteria.  Customers can now add an impressive independent safety score to the list of attributes that makes the Isuzu D-Max a highly appealing ownership proposition.”

The Isuzu D-Max is one of the most cost effective pick-ups on the market today, with ultra-low insurance groups (8A to 10A), class-leading residual values and fuel economy, industry-leading fleet packages (available from £185 per month), all backed-up by the company’s unique-in-sector, five-year, 120,000-mile warranty.

The all-new Isuzu D-Max is available in three body styles – single, extended and double cab – with prices starting from £14,499 (CVOTR) for the entry-level single cab 4x2, rising to £21,499 (CVOTR) for the top-of-the-range Utah double cab 4x4 Automatic.  The Isuzu D-Max is fitted with a completely re-engineered, 2.5-litre twin-turbo diesel engine and is available with a six-speed manual or five-speed automatic transmission. 

View official Euro NCAP footage of the Isuzu D-Max crash test here.

23rd July 2012

FFERM FFACTOR CONTESTANTS PREPARE TO BATTLE IT OUT TO WIN AN ALL-NEW ISUZU D-MAX

Visitors to the Royal Welsh Agricultural Show (23 – 26 July) at Builth Wells will witness the launch of this year’s Fferm Ffactor – the hit S4C television show that aims to find the best farming talent in Wales – as well as the prize that will be awarded to the eventual winner: a brand-new Isuzu D-Max pick-up.

The new series of the hugely popular Fferm Ffactor, which will be broadcast in October 2012, will be launched with a pre-series challenge at the Royal Welsh Agricultural Show. Visitors will have the chance to meet the 10 shortlisted challengers who will battle it out through the eight-week series to win the prize Isuzu D-Max Yukon.

William Brown, General Manager, at Isuzu UK commented: “Fferm Ffactor is one of the most popular TV programmes in Wales and Isuzu UK is very proud to be playing such a central part in this year’s series – concluding with the winner taking home an all-new Isuzu D-Max. I wish each of these 10 farming industry ambassadors the very best of luck.”

Winner of the 2011 competition, Malcolm Davies from the Llyn Peninsula, commented ahead of the start of this year’s series: “It was such a privilege to win Fferm Ffactor 2011 and bring the accolade to northern Wales for the first time,” said Davies. “I learnt so much in the competition last year and the prize – an Isuzu pick-up – has proved an incredibly valuable workhorse. This year’s competition looks set to be the toughest yet and I send my best wishes to all the competitors ahead of the series.”

The 10 shortlisted contestants for Fferm Ffactor 2012 are: Carwyn James (Crymych, Pembrokeshire), Geriant Jenkins (Talybont, Aberystwyth), Rhodri Evans (Parc, Bala), Anna Jones (Newport, Pembrokeshire), Robin Williams (Tudweiliog, Pen Llŷn), Dilwyn Owen (Llanedwen, Anglesey), Wyn Jones (Whitland, Carmarthenshire), Eilir Pritchard (Cerrigceinwen, Anglesey), Gethin Owen (Betws yn Rhos, Conwy) and Carys Hughes (Llanarmon Dyffryn Ceiriog near Llangollen).

The Isuzu D-Max is one of the most cost effective pick-ups on the market today, with ultra- low insurance groups (8A to 10A), class-leading residual values and fuel economy, industry-leading fleet packages (available from £185 per month), all backed-up by the company’s unique-in-sector, five-year, 120,000 mile warranty.

The all-new Isuzu D-Max is available in three body styles – single, extended and double cab – with prices starting from £14,499 (CVOTR) for the entry-level single cab 4x2, rising to £21,499 (CVOTR) for the top-of-the-range Utah double cab 4x4 Automatic. The Isuzu D-Max is fitted with a completely re-engineered, 2.5-litre twin-turbo diesel engine and is available with a six-speed manual or five-speed automatic transmission.

3rd July 2012

CLASS-LEADING RESIDUAL VALUES FOR ALL-NEW ISUZU D-MAX

The all-new Isuzu D-Max already has some of the lowest running costs of any pick-up in the UK – thanks to competitive pricing, low insurance costs and impressive fuel economy – and now it is projected to benefit from unrivalled residual values, too.

Leading residuals assessor, CAP Monitor, forecasts that the Isuzu D-Max 4x4 double cab will retain a class-leading 39.9 per cent of its original price (£17,749 CVOTR), excluding VAT, after three years and 60,000 miles, bettering all of its key segment rivals by a significant margin. The Isuzu D-Max officially goes on sale at dealers across the UK on 14 July 2012.

Tim Cattlin, Editor of CAP CV Monitor commented: “Having experienced first-hand the new Isuzu D-Max in challenging on- and off-road situations, I’m really impressed with its robustness, build quality and capabilities. Isuzu has built on the rugged qualities of the outgoing Rodeo model and I fully expect that the D-Max will justifiably make a substantial impact in this very competitive sector”.

Unprecedented in the UK pick-up sector, a unique-in-class five-year / 120,000-mile transferable warranty reinforces the reputation for durability and ruggedness for which Isuzu pick-ups have become renowned, and gives owners peace-of-mind for longer than any competitor.

Running costs are kept to a minimum thanks to a the highly efficient 2.5-litre Euro 5-compliant twin-turbo diesel returning a class-leading 38.2 mpg (combined) while still delivering 163 ps and 400 Nm maximum torque. A recently announced range of finance packages makes the Isuzu D-Max available with affordable monthly payments from just £185 per month.

Generous standard equipment levels ensure that Isuzu D-Max drivers and passengers enjoy a refined and comfortable journey, with features such as electric windows and air conditioning fitted across the range. The new pick-up is also a highly capable workhorse, with payloads exceeding 1,000 kg and a braked towing capacity of 3,000 kg.

William Brown, General Manager of Isuzu UK, commented: “The projected residual values for the Isuzu D-Max reflect the long-lasting appeal of our strategy for the new model in the UK. While our tough new pick-up is a very impressive performer on- and off-road, we have complemented its technical capabilities with the best ownership proposition in the sector. 

“With competitive pricing, generous specification levels and a unique five-year / 120,000-mile warranty, we’re delighted – yet not entirely surprised – that the all-new Isuzu D-Max is projected to hold its value more strongly than its competitors,” continues Brown. “We are confident that this compelling package will generate record sales for Isuzu in the UK this year,” added Brown.

The new Isuzu D-Max pick-up is available in three bodystyles: single cab, extended cab (with rear-hinged side access panels) and double cab. Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,499 (CVOTR) for top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic.

25th June 2012

LOW COST FINANCE MAKES ALL-NEW ISUZU D-MAX EXCEPTIONAL VALUE

The tough, capable and refined new Isuzu D-Max pick-up is now available with a range of flexible, low-cost contract-hire packages.

Backed by Black Horse Contract Hire, the finance agreements make it possible to secure an all-new D-Max with an initial payment of only £1,100 followed by monthly payments from just £185. The scheme can be tailored for a wide range of affordable rental arrangements covering all model specifications. Buyers can choose from two-, three- or four-year terms and can add maintenance cover for a small premium.

The Isuzu D-Max single cab 4x2 – which comes with features such as air conditioning, electric windows and six airbags as standard – is available from £185 per month on a four-year deal with a first month’s payment of £1,100. Over three years, the monthly payment is £193, and a two-year rental is £198 per month.

The mid-specification Isuzu D-Max Eiger is available from £229 per month, the Yukon – expected to be the best-selling model – from £233 per month, and the range-topping Utah from £254 per month. All contracts are subject to an initial payment (equivalent to six months’ payments), and are contracted to 10,000 miles annually.

The new finance packages add to an already compelling ownership proposition. Every Isuzu D-Max is available with a transferable five-year / 120,000-mile warranty and benefits from class-leading fuel economy (38.2 mpg combined). 

William Brown, General Manager of Isuzu UK, said: “Many professional tradespeople depend on a reliable, durable pick-up, but a primary consideration will always be its affordability.

“The all-new Isuzu D-Max marries its extensive technical capabilities and impressive load-lugging capacities with a refined and comfortable interior. And in conjunction with our unique five-year / 120,000-mile warranty, these newly-announced affordable contract hire rates signal our determination to make the Isuzu D-Max the number one pick-up choice in the UK.”

The Isuzu D-Max is available in three body styles – single, extended and double cab – with prices starting from £14,499 (CVOTR) for the entry-level single cab 4x2, rising to £21,499 (CVOTR) for the top-of-the-range Utah double cab 4x4 Automatic. The pick-up is powered by a completely re-engineered, 2.5-litre twin-turbo diesel engine, producing 163 ps and 400 Nm of torque, and achieves fuel economy of 38.2 mpg (combined). It is available with either a six-speed manual or five-speed automatic transmission.

More information on the all-new Isuzu D-Max is available from Isuzu dealers. Alternatively, they can register their interest by visiting www.isuzu.co.uk, can ‘Like’ Isuzu’s Facebook page or follow @IsuzuUK on Twitter.

16th May 2012

TOUGH NEW ISUZU D-MAX MAKES NATIONAL DEBUT AT CV SHOW

• All-new Isuzu D-Max available in three bodystyles: single, extended and double cab
• Powered by super-efficient 2.5-litre twin-turbo common-rail diesel engine: 163 ps; 400 Nm; 38.2 mpg (combined)
• Prices range from £14,499 to £21,499 (CVOTR)

Isuzu will tomorrow unveil for the first time in the UK its tough new Isuzu D-Max, the most comprehensively re-engineered pick-up in the company's history. The vehicle will debut at the Commercial Vehicle Show, taking place at the Birmingham NEC; 24 to 26 April.

Isuzu's latest pick-up will uphold the Japanese-marque's reputation as a manufacturer of tough, reliable and durable pick-ups for professional tradespeople. It blends its rugged capabilities with a refined, quieter, more comfortable interior and a generous level of standard specification.

Two Isuzu D-Max pick-ups will be on display at the CV Show on Stand 2H88 in Hall 2, and a media briefing will take place on the stand at 09:00am on 24 April.

The Isuzu D-Max will be available in three bodystyles: extended-cab (with a rear-hinged side access panel), single-cab and double-cab. The vehicle is available in four generously-equipped specification levels, ensuring that it delivers as a versatile and comfortable leisure vehicle, as well as a robust working tool.

The entry-level 'Isuzu D-Max' variant, available both in two- and four-wheel-drive, boasts features such as electric windows, daytime running lights and air conditioning. Topping the range is the flagship 'Utah' model, which includes numerous premium features such as keyless entry, 17-inch alloy wheels, leather upholstery, roof bars, iPod / Bluetooth connectivity and a six-speaker audio system. To further improve choice, two mid-level specifications are also available, named 'Eiger' and 'Yukon'.

Prices for the Isuzu D-Max start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab, finishing at £21,499 (CVOTR) for top-of-the-range Isuzu D-Max Utah 4x4 double cab.

Powered by a highly fuel-efficient, 2.5-litre twin-turbo common-rail diesel engine, the Isuzu D-Max generates 163 ps and peak torque output of 400 Nm at 1400 rpm – 2000 rpm, mated to one of Isuzu's newly-developed six-speed manual or five-speed automatic transmissions. Despite the power and torque increase over its predecessor, the Isuzu D-Max is a more efficient pick-up, recording a class-leading fuel economy of 38.2 mpg (combined) and CO2 emissions of just 194 g/km. The increase in power maintains the vehicle's excellent load-lugging capabilities. The Isuzu D-Max has a braked towing capacity is of 3,000kg (750kg unbraked).

2nd May 2012

ISUZU D-MAX PULLS THE CROWDS AT THE CV SHOW

• Isuzu takes more than 250 expressions of interest for all-new Isuzu D-Max
• Prices range from £14,499 to £21,499 (CVOTR)
• Rugged, off-road ability and superior refinement attract new customers

Isuzu saw a record* number of attendees visit its stand at this year’s Commercial Vehicle Show, with the company taking more than 250 expressions of interest for its all-new Isuzu D- Max pick-up which premiered at the event. With strong customer demand already reported by the Isuzu dealer network, the Japanese-marque’s latest model looks set to cement the brand’s reputation as a manufacturer of tough, reliable and durable pick-ups for professional tradespeople.

The new pick-up is available in three bodystyles: single cab, extended cab (with rear-hinged side access panels) and double cab, and four generously-equipped specification levels, ensuring that it delivers as a versatile and comfortable leisure vehicle as well as a robust working tool. Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab, finishing at £21,499 (CVOTR) for top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic.

William Brown, General Manager of Isuzu UK commented, “The CV Show is one of the most important dates in the industry’s calendar. With tradespeople from across the UK descending on the NEC in Birmingham, it’s imperative to get a positive reaction and our new Isuzu D-Max was very well received. To record more than 250 expressions of interest ahead of the June launch – a third of which were from fleet operators – is hugely encouraging.

“That figure represents more than 10 per cent of our 2011 sales. It once again shows that Isuzu understands the needs of buyers in this segment, and that the Isuzu D-Max is a thoughtfully-conceived package combining both rugged ability and an exceptionally refined interior,” added Brown. 

The tough new Isuzu D-Max is the most comprehensively engineered pick-up in the company’s history, featuring a highly fuel-efficient, 2.5-litre twin-turbo common-rail diesel engine.

The engine in the Isuzu D-Max generates 163 ps and peak torque output of 400 Nm between 1,400 rpm and 2,000 rpm, and is mated to one of Isuzu’s newly-developed six- speed manual or five-speed automatic transmissions. Despite the power and torque increase over its predecessor, the Isuzu D-Max is a more efficient pick-up, recording an impressive fuel economy of 38.2 mpg (combined) and CO2 emissions of just 194 g/km.

The entry-level ‘Isuzu D-Max’ variant, available both in two- and four-wheel-drive, boasts features such as electric windows, daytime running lights and air conditioning. Topping the range is the flagship ‘Utah’ model, which includes numerous premium features such as 17-inch alloy wheels, leather upholstery, roof bars, iPod / Bluetooth connectivity and a six-speaker audio system. To further improve choice, two mid-level specifications are also available, named ‘Eiger’ and ‘Yukon’.

19th March 2012

PRICES ANNOUNCED AHEAD OF COMMERCIAL VEHICLE SHOW DEBUT

Isuzu UK has announced prices and specifications for the all-new Isuzu D-Max pick-up, ahead of its UK premiere at the Commercial Vehicle Show (24 - 26 April at NEC, Birmingham).

On sale from June 2012, the tough new Isuzu D-Max will be available with four specification levels and, for the first time for Isuzu in the UK, with an extended cab body configuration – featuring rear-opening side-access panels – joining the single and double cab variants.

The entry-level Isuzu D-Max, priced from £14,499 (CVOTR) for the single cab 4x2 derivative, offers a generous complement of standard equipment, including air conditioning, daytime running lights, electric windows and front, side and curtain airbags.

The 'Eiger' double cab (from £18,499 CVOTR) adds projector headlamps, Bluetooth and iPod connectivity, 16” alloy wheels and body-coloured bumpers, while the ‘Yukon’ double cab (from £18,999 CVOTR) also features a leather steering wheel with cruise and audio controls, and a six-speaker sound system, chrome exterior detailing and 17” alloys.

The flagship 'Utah' model offers luxurious creature comforts inside, including leather upholstery, heated front seats and automatic climate control. The exterior is enhanced with roof bars and rear parking sensors. The ‘Utah’ double cab automatic is priced from £21,499 (CVOTR).

The all-new Isuzu D-Max is powered by a highly fuel efficient 2.5-litre twin-turbo common rail diesel engine, available with newly-developed six-speed manual or five-speed automatic transmissions. This advanced Euro5-compliant unit generates 163 PS and peak torque output of 400 Nm at 1400 rpm. The Isuzu D-Max also introduces a new ‘shift-on-the-fly’ system, allowing the driver to adjust between two- and four-wheel drive modes while travelling at speeds of up to 60 mph.

As well as being the most comprehensively developed, most efficient and most refined Isuzu pick-up ever produced, the all-new Isuzu D-Max is also the highly capable load-lugging workhorse: it has a three-tonne (braked) towing capacity and a payload capacity of 1,000 kg.

Isuzu UK expects its all-new pick-up to build on the remarkable success of its predecessor, the Rodeo.

Isuzu UK expects its all-new pick-up to build on the remarkable success of its predecessor, the Rodeo. Consistent year-on-year sales growth throughout its lifecycle peaked in 2011 with 2,431 units registered, a performance which saw the UK become Isuzu’s biggest European market for the first time.

William Brown, General Manager of Isuzu UK, said: “The tough new Isuzu D-Max is a significant step forward from its very successful predecessor. It is a highly capable tool for those working in the outdoors, and yet is extremely refined. It features a very efficient Euro5-compliant engine while also exhibiting that rugged toughness for which the Isuzu brand has built such a solid reputation. Every model is well-equipped and yet offers unbeatable load-lugging and payload capacities. It delivers on every measure without compromise.

“With the support and dedication of the expanding Isuzu UK dealer network, which excels in sales, customer relationship management and aftersales service, I am confident that the all-new Isuzu D-Max will continue to grow the brand’s sales and its enviable reputation,” concludes Brown.

13th March 2012

TV CHEF SERVES UP TASTY VIDEO REVIEW OF ISUZU RODEO PICK-UP

• Isuzu brand ambassador, Mike Robinson, covers 24,000 miles in his Isuzu pick-
• up in twelve months
• TV chef, restaurateur and country estate manager uses his Rodeo as his daily
• workhorse
• Mike Robinson shares insights into his life and his Isuzu pick-up in an
• exclusive video interview

TV chef Mike Robinson covered over 24,000 miles in his first year as an Isuzu brand ambassador and gives an insight into his daily life and how well his Rodeo pick-up meets his needs in an exclusive video at the official Isuzu UK YouTube channel (www.youtube.com/isuzuofficial).

Mike’s 3.0-litre Isuzu Rodeo Denver Max Plus pick-up is his daily workhorse and he estimates that more than 20 per cent of his driving is off-road. As well as getting him across the challenging terrain of local country estates, the Rodeo also carried Mike the length and breadth of Britain while filming his new cookery show, Countrywise Kitchen, which starts at 7.30pm tonight on ITV1.

Aside from his television commitments, Mike owns and runs The Pot Kiln pub and restaurant, a catering business and a game cookery school in Frilsham, Berkshire, as well as jointly owning the only Michelin-star pub in the UK, The Harwood Arms in Fulham, West London. These all have game meats at the heart of their offerings, which are often stalked, shot or caught by Mike on a 30,000 acre estate in Berkshire.

Mike comments: “As well as cooking, for several years I’ve managed a country estate, keeping wildlife and game stocks controllable and sustainable. I needed a dependable workhorse pick-up and bought my first Rodeo in 2005. It proved incredibly robust, utterly reliable and virtually unstoppable off-road, but it was also comfortable and quiet on the motorway.

“I was very pleased to become a brand ambassador for Isuzu UK last year and my second Rodeo has probably had an even tougher life, especially during the production of this latest TV series. We’ve had the pick-up in some very sticky spots that, to my astonishment, it managed to get itself out of. It’s as important a companion to me as my dog, my rifle and my binoculars. Without my Rodeo, I couldn’t do my job.”

William Brown, General Manager of Isuzu UK, commented: “Mike is an exceptional brand ambassador for Isuzu, and it’s exciting for us that his profile will rise as a result of his new TV series. He knows what it means to work in the country, and needs and expects his equipment to work faultlessly, whatever the conditions. What’s most pleasing is that he genuinely uses his Rodeo to the very limit of its capabilities on a daily basis and can comment on it as a bona fide customer.”

Rodeo prices start at £13,995 (CVOTR) for the entry-level 136bhp 2.5 Rodeo Single Cab 4x2, and rise to £23,495 (CVOTR) for the top-of-the-range five-seater, 163bhp 3.0 Denver Max LE Auto. Insurance groupings start at 10A for base models and peak at a still-reasonable 13A.

Further information on Isuzu’s range of pick-ups and commercial vehicles is available at
www.isuzu.co.uk.

26th February 2012

D-MAX: THE ALL-NEW PICK-UP FROM ISUZU

Isuzu UK will launch an all-new pick-up in June 2012.  In recognition of its fundamental upshift in performance, quality, efficiency and refinement, the new model bears a fresh name for the UK pick-up sector: D-Max.

Building on the solid reputation that its predecessor created for the Isuzu brand as a manufacturer of highly capable, robust, dependable pick-ups, the new D-Max is the result of the most comprehensive new product development programme in Isuzu’s history.

D-Max features aggressive and imposing exterior styling that reflects its exceptional load-lugging capacity, towing capabilities and off-road performance.  Inside, driver and passengers will find a spacious and refined cabin featuring high-quality materials and an impressive standard specification.

Isuzu’s new pick-up sees the introduction of extensively redeveloped common-rail diesel engines, which will deliver significantly improved emissions and fuel economy together with more flexible and accessible power and torque.

Available from June through a dedicated, expanding dealer network, the new D-Max will reinforce Isuzu’s strong reputation as the pick-up professionals. 

The result of an exhaustive development process that included extensive research amongst customers around the world, the all-new D-Max is an incredibly appealing package that will deliver in every key area that matters to those in farming, construction and other outdoor industries,” said William Brown, General Manager of Isuzu UK.

I’m confident that it will continue the record of impressive year-on-year sales growth that has seen the UK become Isuzu’s number one European market,” concludes Brown.

Further specifications and details of the D-Max will be released shortly. To receive more information, please register using the form on the right of this page.

25th February 2012

TV CHEF SERVES UP TASTY VIDEO REVIEW OF ISUZU RODEO PICK-UP

TV chef Mike Robinson covered over 24,000 miles in his first year as an Isuzu brand ambassador and gives an insight into his daily life and how well his Rodeo pick-up meets his needs in an exclusive video at the official Isuzu UK YouTube channel.

Mike’s 3.0-litre Isuzu Rodeo Denver Max Plus pick-up is his daily workhorse and he estimates that more than 20 per cent of his driving is off-road.  As well as getting him across the challenging terrain of local country estates, the Rodeo also carried Mike the length and breadth of Britain while filming his new cookery show, Countrywise Kitchen, which starts at 7.30pm tonight on ITV1.

Aside from his television commitments, Mike owns and runs The Pot Kiln pub and restaurant, a catering business and a game cookery school in Frilsham, Berkshire, as well as jointly owning the only Michelin-star pub in the UK, The Harwood Arms in Fulham, West London.  These all have game meats at the heart of their offerings, which are often stalked, shot or caught by Mike on a 30,000 acre estate in Berkshire.

Mike comments: “As well as cooking, for several years I’ve managed a country estate, keeping wildlife and game stocks controllable and sustainable.  I needed a dependable workhorse pick-up and bought my first Rodeo in 2005.  It proved incredibly robust, utterly reliable and virtually unstoppable off-road, but it was also comfortable and quiet on the motorway.

“I was very pleased to become a brand ambassador for Isuzu UK last year and my second Rodeo has probably had an even tougher life, especially during the production of this latest TV series.  We’ve had the pick-up in some very sticky spots that, to my astonishment, it managed to get itself out of.  It’s as important a companion to me as my dog, my rifle and my binoculars.  Without my Rodeo, I couldn’t do my job.”

William Brown, General Manager of Isuzu UK, commented: “Mike is an exceptional brand ambassador for Isuzu, and it’s exciting for us that his profile will rise as a result of his new TV series.  He knows what it means to work in the country, and needs and expects his equipment to work faultlessly, whatever the conditions.  What’s most pleasing is that he genuinely uses his Rodeo to the very limit of its capabilities on a daily basis and can comment on it as a bona fide customer.”

Rodeo prices start at £13,995 (CVOTR) for the entry-level 136bhp 2.5 Rodeo Single Cab 4x2, and rise to £23,495 (CVOTR) for the top-of-the-range five-seater, 163bhp 3.0 Denver Max LE Auto.  Insurance groupings start at 10A for base models and peak at a still-reasonable 13A.

25th February 2012

TV CHEF SERVES UP TASTY VIDEO REVIEW OF ISUZU RODEO PICK-UP

TV chef Mike Robinson covered over 24,000 miles in his first year as an Isuzu brand ambassador and gives an insight into his daily life and how well his Rodeo pick-up meets his needs in an exclusive video at the official Isuzu UK YouTube channel.

Mike’s 3.0-litre Isuzu Rodeo Denver Max Plus pick-up is his daily workhorse and he estimates that more than 20 per cent of his driving is off-road.  As well as getting him across the challenging terrain of local country estates, the Rodeo also carried Mike the length and breadth of Britain while filming his new cookery show, Countrywise Kitchen, which starts at 7.30pm tonight on ITV1.

Aside from his television commitments, Mike owns and runs The Pot Kiln pub and restaurant, a catering business and a game cookery school in Frilsham, Berkshire, as well as jointly owning the only Michelin-star pub in the UK, The Harwood Arms in Fulham, West London.  These all have game meats at the heart of their offerings, which are often stalked, shot or caught by Mike on a 30,000 acre estate in Berkshire.

Mike comments: “As well as cooking, for several years I’ve managed a country estate, keeping wildlife and game stocks controllable and sustainable.  I needed a dependable workhorse pick-up and bought my first Rodeo in 2005.  It proved incredibly robust, utterly reliable and virtually unstoppable off-road, but it was also comfortable and quiet on the motorway.

“I was very pleased to become a brand ambassador for Isuzu UK last year and my second Rodeo has probably had an even tougher life, especially during the production of this latest TV series.  We’ve had the pick-up in some very sticky spots that, to my astonishment, it managed to get itself out of.  It’s as important a companion to me as my dog, my rifle and my binoculars.  Without my Rodeo, I couldn’t do my job.”

William Brown, General Manager of Isuzu UK, commented: “Mike is an exceptional brand ambassador for Isuzu, and it’s exciting for us that his profile will rise as a result of his new TV series.  He knows what it means to work in the country, and needs and expects his equipment to work faultlessly, whatever the conditions.  What’s most pleasing is that he genuinely uses his Rodeo to the very limit of its capabilities on a daily basis and can comment on it as a bona fide customer.”

Rodeo prices start at £13,995 (CVOTR) for the entry-level 136bhp 2.5 Rodeo Single Cab 4x2, and rise to £23,495 (CVOTR) for the top-of-the-range five-seater, 163bhp 3.0 Denver Max LE Auto.  Insurance groupings start at 10A for base models and peak at a still-reasonable 13A.

20th February 2012

ISUZU D-MAX: THE ALL-NEW PICK-UP

• New Isuzu D-Max pick-up will be introduced in June 2012 
• Aggressively styled, delivering impressive performance with a refined interior 
• Powered by highly efficient diesel engines 

Isuzu UK will launch an all-new pick-up in June 2012. In recognition of its fundamental upshift in performance, quality, efficiency and refinement, the new model bears a fresh name  for the UK pick-up sector: Isuzu D-Max.

Building on the solid reputation that its predecessor created for the brand as a manufacturer of highly capable, robust, dependable pick-ups, the new Isuzu D-Max is the result of the most comprehensive new product development programme in the Japanese company’s history.

The new Isuzu D-Max features aggressive and imposing exterior styling that reflects its exceptional load-lugging capacity, towing capabilities and off-road performance. Inside, driver and passengers will find a spacious and refined cabin featuring high-quality materials and an impressive standard specification.

Isuzu’s new pick-up sees the introduction of extensively redeveloped common-rail diesel engines, which will deliver significantly improved emissions and fuel economy together with more flexible and accessible power and torque.

“The result of an exhaustive development process that included extensive research amongst customers around the world, the all-new Isuzu D-Max is an incredibly appealing package that will deliver in every key area that matters to those in farming, construction and other outdoor industries,” said William Brown, General Manager of Isuzu UK.

“Available from June through a dedicated, expanding dealer network, this new model will reinforce Isuzu’s strong reputation as the pick-up professionals. I’m confident that the new Isuzu D-Max will continue the record of impressive year-on-year sales growth that has seen the UK become the brand’s number one European market,” concludes Brown.

Further specifications and details of the Isuzu D-Max will be released next month. To receive more information, please register at www.isuzu.co.uk. To stay informed of Isuzu and the launch of the Isuzu D-Max, please like Isuzu UK on Facebook, follow @IsuzuUK on Twitter, and subscribe to the IsuzuTV channel at YouTube.com.

7th February 2012

PICK UP IN DEMAND SEES ISUZU UK TOP EUROPEAN SALES CHARTS

Sales of Isuzu pick-up vehicles in the UK rose by 11 per cent last year, putting the UK market firmly at the top of the brand’s European sales chart. A total of 2,431 Isuzu Rodeo pick-ups were sold by the 97-strong UK dealer network, up by 11 per cent compared to 2010 and equivalent to 17 per cent of all Isuzu registrations across the continent. It is the first time that the UK operation, which is managed by distributor I.M. Group, has achieved the number one status in Europe. 

Last year’s success is part of an ongoing trend for the renowned pick-up brand, which has seen UK sales more than double over the past three years. Isuzu’s UK sales in 2011 bettered the Japanese brand’s registrations in second-placed Turkey (2,296 units) and France (2,003 units).

Isuzu General Manager, William Brown, commented: “The market has responded very positively to the rugged, highly capable Rodeo in recent years, which is testament to the vehicle’s growing reputation as a dependable load-lugger.

“This achievement is also a reflection of the professionalism and dedication of our retail network. The hard work of our dealers is fundamental to the continued rise of the Isuzu brand’s reputation, and the impressive year-on-year sales growth of the Rodeo pick-up. Our challenge for 2012 – a year in which an all-new model will be launched to replace the Rodeo – is to further build our sales momentum and maintain our status as Isuzu’s number one market in Europe.”

Rodeo prices start at £13,995 (CVOTR) for the entry-level 136bhp 2.5 Rodeo Single Cab 4x2, and rise to £23,495 (CVOTR) for the top-of-the-range five-seater, 163bhp 3.0 Denver Max LE Auto. Insurance groupings start at 10A for base models and peak at a still-reasonable 13A.

Further information on Isuzu’s range of pick-ups and commercial vehicles is available at

www.isuzu.co.uk.