16 Oct 2025

ISUZU D-MAX x RUFFWEAR – FOUR-WHEEL DRIVE MEETS FOUR-LEGGED FRIEND

ISUZU D-MAX x RUFFWEAR – FOUR-WHEEL DRIVE MEETS FOUR-LEGGED FRIEND

The Isuzu D-Max x Ruffwear adventure collection blends style, practicality, and safety, ensuring dogs travel comfortably no matter how wild the journey gets. From muddy paws to long drives, Isuzu D-Max x Ruffwear accessories are designed for dog owners who love to explore.

 

The Curated Isuzu D-Max x Ruffwear Collection

Dog in back of pick-up truck with Ruffwear Accessories

  • Travel & Comfort: Basecamp™ Dog Bed, Highlands™ Sleeping Bag, Knot-a-Hitch™ Dog Tether
  • Weather Protection: Sun Shower™ Rain jacket, Dirtbag™ Drying Dog Towel
  • Feeding & Hydration: Bivy™ Collapsible Bowl, Basecamp™ Bowl (with optional Slow Feeder or Anti-Splash Inserts), Basecamp™ Dog Bowl Mat, Trail Runner™ Ultralight Bowl, Kibble Kaddie™ Portable Dog-Food Carrier
  • Safety & Harnesses: Flagline™ Harness, Float Coat™ Dog Life Jacket, The Beacon™ Safety Light
  • Vehicle Accessories: Dirtbag™ Car Seat Cover, Load Up™ Car Harness

Ruffwear has long been recognised for combining innovation, quality, and fit to craft gear that enhances outdoor adventures for dogs and their human companions. The brand’s dedication to canine welfare is reflected in partnerships with The Conservation Alliance, local dog adoption groups, and working dog organisations worldwide.

 

Putting it to the Test

Siobhan Sellar and her two dogs with an Isuzu D-Max pick-up in the background.

To celebrate the launch, Isuzu joined forces with Ruffwear ambassador Siobhan Sellar (@roamingwithroshe) for a scenic adventure in Glen Shero, Scotland. With D-Max’s Shift-on-the-Fly 4×4, rear differential lock, and Rough Terrain Mode, and equipped with Ruffwear gear, the journey highlighted the perfect combination of capability, safety, and canine comfort.

The result? A real-world showcase of what happens when premium dog gear meets a capable pick-up built for the great outdoors.

 

 

 

 

 

The UK’s Favourite Dog Walks

Lake District

The collaboration comes at a time when more UK dog owners are taking their pets on longer drives to enjoy the great outdoors. Recent Isuzu UK research shows just how important outdoor adventures are for dog owners:

  • Ambleside in the Lake District was voted the UK’s favourite dog walking spot.
  • Dog owners travel an average of 69 miles for the perfect walk.
  • 84% say dog walks boost their mental health.
  • Over half consider walking their dogs their main form of exercise.
  • Nearly two-thirds prefer letting their dogs explore freely, play fetch, or run alongside them.

 

Your Favourite Pawtraits

This September, we asked you to send over pictures of four-legged friends in the back of an Isuzu D-Max for the chance to win a £200 Ruffwear voucher. With an outstanding number of submissions, Milo was named the ultimate Pawtrait – many congratulations to Milo and his human for taking home first prize!

Dog in back of Isuzu pick-up

 

Shop the Isuzu D-Max x RUFFWEAR range at www.isuzu.co.uk/accessories.