SPONSORSHIPS
Our sponsorships are more than just logos and banners, they’re a statement of who we are. We align with events and communities that embody resilience, adventure, and a relentless drive to push boundaries. Whether it’s tackling tough terrain or supporting those who go the extra mile, our sponsorships reflect our commitment to strength, grit, and determination. Discover the sponsorships that fuel our spirit!
WELSH RUGBY UNION (WRU)
Since 2017, Isuzu UK has been the Official Automotive Partner of the Welsh Rugby Union (WRU), supporting Wales’ national rugby team against some of the world’s best, including England, France, New Zealand, and South Africa. Isuzu provides a fleet of Isuzu D-Max pick-ups to WRU’s key staff and community department, which works tirelessly to support grassroots rugby across Wales. This partnership embodies strength, endurance, and teamwork—qualities shared by both rugby and the Isuzu D-Max.
GB POINTING
GB Pointing oversees grassroots horse racing in the UK, supporting riders, trainers, and enthusiasts in this thrilling equestrian sport. With a strong connection to the countryside, Point-to-Point demands vehicles that can handle towing, off-road conditions, and demanding rural work. Isuzu is supporting the PPA with the most capable D-Max yet. With outstanding towing capacity, durability, and all-terrain capability, the D-Max is the perfect companion for race days and beyond.
FEDERATION OF MASTER BUILDERS AWARDS
Since 2018, Isuzu UK has been the Headline Sponsor of the Federation of Master Builders (FMB) Awards, celebrating excellence in the construction industry. These awards honour the skill, dedication, and craftsmanship of the UK’s finest builders, recognising those who go above and beyond to create quality and durability—values that mirror Isuzu’s commitment to engineering reliable and hard-working vehicles. Whether laying strong foundations in construction or delivering robust performance on the road, Isuzu stands with those who build with excellence.
AMBASSADORS
Our ambassadors are more than just fans of Isuzu, they live and breathe the spirit of adventure, resilience, and hard work. They put the Isuzu D-Max to the test in real-world conditions, proving its capability every day. Their passion, expertise, and determination inspire our community and showcase what it truly means to own a D-Max.
SHANE WILLIAMS
Shane Williams is no stranger to tackling tough conditions, whether it’s dodging defenders on the rugby field or embracing Ironman races. As one of rugby’s greatest wingers, his speed, agility, and determination made him a legend. Now, with his Isuzu D-Max V-Cross, he takes that same fearless attitude off the pitch and into adventure. Built for both performance and comfort, the V-Cross is the perfect match for Shane’s active lifestyle, ready for any challenge, on or off the road.
CARL FOGARTY
Carl Fogarty is a legend of speed, endurance, and pushing limits, making him the perfect fit for Isuzu. As one of the most decorated riders in World Superbike history, ‘Foggy’ knows what it takes to conquer the toughest challenges. That’s why he chose the Isuzu D-Max Arctic Trucks AT35, a vehicle built for extreme terrains and unstoppable adventure. Whether he’s exploring the great outdoors or taking on new challenges, Foggy’s AT35 is as fearless and capable as he is.
DAVID FINNEGAN
David Finnegan is a well-respected figure in the UK trades community, known for his quality workmanship and straight-talking, hardworking approach. On social media, David shares honest, real-world trade content that shows the graft behind the scenes, and the D-Max has become a key part of that story. As his business expanded, the demands on his vehicle changed, heavier loads, tougher access, and long days moving between jobs. Switching from a van to an Isuzu D-Max became the obvious choice.

