Adventure, Independence and Iced Coffee: Join Us On Our UK Summer Tour
This summer, we’re bringing big truck energy and chilled caffeine to a field near you. Isuzu UK has partnered with Arctic Coffee, the UK’s leading independent chilled coffee brand, for a bold new roadshow that’s all about freedom, flavour, and finding adventure off the beaten path.
We’ve transformed The New Isuzu D-Max Arctic Trucks AT35 into the ultimate mobile iced coffee unit. Built tough, loaded with attitude, and now stocked with the coolest pick-me-up on four wheels.
Taste the Independence
Much like Isuzu, Arctic Coffee doesn’t follow the crowd. That’s why we’re not turning up with flashy stands or festival sponsorships. We’re showing up where people least expect us. From muddy county shows to packed-out concerts, serving up free iced coffee straight from the truck bed.
Thanks to a custom Gearmate conversion, the D-Max AT35’s load area now features a premium display and storage unit, making it easier than ever to hand out those delicious chilled brews. No gimmicks, no strings, just ice-cold Arctic Coffee and a good time.
Adventure in Every Cup
Whether you’re navigating muddy tracks or navigating the crowds at your favourite summer event, the Arctic Coffee Truck is ready for the ride. It’s a celebration of everything our two brands stand for — durability, independence, and going your own way.
As Jo Taylor, Brand Manager at Arctic Coffee, puts it:
“We’re not chasing exposure through high-budget festival sponsorships or branded installations. We want to meet our consumers where they are – with no strings attached – just delicious coffee and a good time.”
And George Wallis, Head of Marketing at Isuzu UK, agrees:
“The Isuzu D-Max Arctic Trucks AT35 is built for those who prefer to go their own way. A shared mindset of adventure and independence makes for a fantastic brand partnership. Together, we’re showcasing an awesome truck and moresome iced coffee, letting visitors enjoy the taste of adventure in more ways than one.”
Follow the Flavour
From early morning load-ins to golden hour giveaways, the Arctic Coffee roadshow is making the most of the great British summer, one free coffee at a time. Keep your eyes peeled on the ground (and on our socials) to see where the Arctic Coffee Truck is heading next.
Because sometimes the best pick-me-ups are found in the most unexpected places.
👉 Learn more at www.isuzu.co.uk/arctic-coffee
