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03 JAN 2023


Isuzu UK Scoops Double Award from 4x4 Magazine 2023

Isuzu UK has earned two awards from renowned specialist publication 4x4 magazine. Having collected the Best Value award last year, the Isuzu D-Max has gone one better this year by winning the Pick-up of the Year award, with the Isuzu D-Max Arctic Trucks AT35 earning Best Individual Model.  

The prestigious awards are judged by industry experts who specialise in 4x4s and off-roading, with the judges also looking for value for money, expanded range and eye-catching looks. 

Alan Kidd, Editor of 4x4 said:

“We like what we're seeing from Isuzu UK. The D-Max range has grown in lots of good ways this last year and provides real value for money. In particular, we've never understood the concept of a locking rear diff being treated as a luxury item for range-topping models when it's most relevant to people who use their trucks off-road, so they've done the right thing by adding it as an option on the entry-level vehicle too. The same goes for the automatic gearbox.”

Alan Able, Managing Director, Isuzu UK commented:

“We are thrilled that the expert panel at 4x4 Magazine has crowned the Isuzu D-Max as their Pick-up of the Year and the D-Max Arctic Trucks AT35 as the Best Individual Model. Whilst 2022 was not the easiest for the industry, Isuzu UK continued to strengthen and expand the D-Max range adding new variants at both ends of the model line-up. This included our new halo model, the Arctic Trucks AT35, which ensures we have the most comprehensive line-up possible for our diverse range of current and future customers.”

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4x4 magazine is the market leader in automotive off-roading, with its heart and soul invested in the seasoned off-road enthusiast. Visit 4x4 Magazine to find out more.